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The Overview

From Product to Collectible Experience.

Glo Beverage

Branding & Packaging

Art In a Can — A collectible Organic Tea

GLO Bev Naturals is a brand concept that explores how a beverage can become more than just a product. The goal was to design an organic tea brand that feels collectible, visual, and experience-driven. It reflects my ability to connect brand, product, and storytelling into a cohesive and differentiated concept.

The Challenge

How can we make a new wellness drink health-focused beverage brand stand out on the shelf?

The Brand

GLO Naturals is a California startup creating small-batch organic teas blending wellness with artistic inspiration, offering drinks that nourish the body while stimulating the imagination.

Target Market

Health-conscious consumers who value meaningful experiences, visual storytelling, and thoughtful design.

The Insight

Color attracts attention. Design turns packaging into something worth keeping.

The Role

Creative Director
and Designer

The Approach

When design becomes the differentiator in saturated beverage markets, strong visual identity can be as important as the product itself.

  • Collectible can design
  • Bold color-driven branding
  • Expressive packaging system

The Exploration

Through this project, I explored what I value most in design: bold creativity, visual storytelling, and the power of design to turn ordinary products into memorable experiences.

Building the experience through intentional design

The Process

Research → Color & Typography → Sketching & Naming → Mockups

01

Research

The project started with visual research into:

• Beverage packaging trends
• Collectible packaging culture
• Color psychology in food and beverage brands
• How bold design influences shelf visibility

This research helped define a direction centered on color, energy, and visual impact.

Glo research collage Click to expand

02

Color & Typography

Color became the central design element of the brand.

The palette was inspired by paint splashes and creative expression, using vibrant tones to communicate flavor, energy, and personality.

Typography balances a bold headline style for strong shelf presence with clean supporting text to maintain readability across packaging.

Glo color and typography Click to expand

03

Sketching & Naming

Early sketches explored different directions for:

• Name and logo development
• Can layout and packaging structure
• Flavor concepts inspired by art and mood
• Bold color palettes to express emotion and energy

Each flavor was paired with a distinct mood and visual theme, helping create a unique identity for every can. These explorations helped shape the visual language that naturally evolved into the final packaging system.

Logo sketches Packaging sketches Can structure sketches Face illustration sketches

04

Mockups

Mockups helped validate how the brand would function as a complete product line. Each mockup shows how color, illustration, and typography combine to create a cohesive and collectible visual system that stands out on the shelf.

Mockup 1 Mockup 2 Mockup 3 Mockup 4 Mockup 5 Mockup 6 Mockup 7

The Brand

Packaging as Experience

Three connected design moves that turn the product into something visual, memorable, and collectible.

The Logo & Illustration

Inspired by the geometric language of Cubism, the illustrations use bold shapes and expressive lines to create a strong visual identity. The hand-drawn logo adds a natural, human touch, making each can feel like a small piece of art.

Glo illustration and logo studies Click to expand

The Power of Color

Color strongly influences how consumers perceive beverages. A vibrant color system allows each flavor to feel unique while still belonging to the same brand family.

Yellow flavor
Red flavor
Blue flavor
Pink flavor

Art in a Can

More than packaging, each can is designed as an expressive object, something to keep, not just consume.

Yellow label Red label Blue label Pink label
Turning a product into something people want to keep

The Reflection

What this project taught me

GLO started as a brand concept and became something I genuinely love. It pushed me to think about how design makes people feel before they ever taste the product, and how far storytelling can stretch when the brief has no limits.

Brand Identity

Emotion Before Function

The strongest brands make you feel something before they explain anything. GLO taught me to design from sensation first; color, texture, movement, and let the strategy follow.

Creative Strategy

A Concept is Only as Strong as Its Story

Visual identity without narrative direction falls flat. Every packaging choice, color, and name had to carry the same story, or the brand would feel fragmented and forgettable.

Visual Storytelling

Collectible Design Changes Behavior

When people want to hold on to it, not just consume it, the experience becomes more personal. That’s when design and brand really connect.

← Back to Work