My Background
I’m originally from Bogotá, Colombia, with a background in brand strategy, advertising, and marketing, now mixed with UX/UI and visual design to create work that feels human and intentional.
Things I Love
I’m in constant motion, learning from every experience. My inspiration comes from films that stay with me, nature that helps me slow down, observing how people connect, and quiet moments of reflection, often when I’m supposed to be resting, and ideas suddenly begin to take shape.
Learning & Growth
Interactive & Graphics Design
Business & Digital Marketing
Marketing & Advertising
Other Certificates
- Interactive Design Production — Valencia College (2025)
- Interactive Design Support — Valencia College (2024)
- Content Marketing — The Power Business School (2022)
- Google Ads Certification (2016)
- Leadership & NLP — CESA Seminar (2020)
- Interior Decoration Certificate — Escuela Colombiana Diseño & Artes (2015)
How I’m Built
Internal Architecture
Seeing patterns where others see noise, feeling what others can’t explain, and translating it into clarity. This is not a skillset, but the way I naturally operate.
How I Create Value
What I Bring to the Table
Soft skills + mindset + way of working.
Human Insight
I start by truly listening, understanding people, their context, their needs, and what truly matters. I bring empathy and emotional intelligence to create real understanding.
Define Why
I use strategic thinking, clarity, and decision-making to align purpose and guide teams. I take ownership and move ideas forward with intention.
Design to Connect
I use design as a language to communicate ideas, emotions, and meaning. I bring consistency and reliability to ensure ideas are delivered.
Areas of Expertise
From strategy to execution
Expertise • Execution • Impact
Strategic Thinking
Framing problems and defining direction.
- Business thinking
- Process framing
- Decision setting
Design, Technology & Execution
From idea to real, usable outputs.
- Figma
- Adobe Creative Suite
- Wireframing
- Front-end (HTML/CSS)
- AI-assisted design & workflows
- Responsible AI integration
- Digital & interactive systems
Brand, Marketing & Results
I connect brand, product, and communication to create work that performs and resonates.
- Strategy
- Storytelling
- UX
- Data
Collaboration & Delivery
I move work forward across teams, ensuring progress and results.
- Cross-functional work
- Stakeholder management
- Project flow
- Execution consistency
- Agencies & suppliers
The Toolkit
Tools change. Technology moves fast.
What stays is curiosity, the ability to learn and adapt, that’s the real toolkit.
Figma
FigmaUI design & prototyping
Adobe
Adobe Creative SuiteVisual design & production
Illustrator
IllustratorVector & brand assets
Photoshop
PhotoshopImage editing & retouching
Affinity
AffinityDesign & publishing
Canva
CanvaRapid content creation
Miro
MiroWorkshops & visual thinking
VS
VS CodeFront-end development
Claude
ClaudeStrategic thinking & AI workflows
ChatGPT
ChatGPTResearch & content ideation
Gemini
GeminiAI-assisted research
Copilot
CopilotCode assistance & productivity
Lovable
LovableAI-powered design to code
Google
Google WorkspaceCollaboration & productivity
Slack
SlackTeam communication
Excel
ExcelData analysis & reporting
Outlook
OutlookBusiness communication
Creative
Creative CloudAdobe ecosystem
The Impact
Results shaped by trust and collaboration
Beyond skills, I bring reliability, strong character, and a presence people can trust. Also, the kind of consistency teams can rely on.
“She consistently contributed well-structured, insightful marketing ideas and successfully translated them into effective actions.”
“She is a strategic professional, clear in her decisions, and highly focused on building relevant user experiences.”
“Carolina approaches every project with full commitment, gives 100%, and is a smart, talented, and collaborative designer.”
Why me?
Intuition, Empathy &
Structure
I can feel deeply and still analyze with clarity and strength. That combination helps me understand people, decode systems, and trust intuitive insight.