I’m originally from Bogotá, Colombia, with more than 15 years of experience in marketing, advertising, and brand strategy. Over time, my work has expanded into UX/UI, creative direction, technology, AI, and education bringing new ways to connect business, creativity, and people.
I’m in constant motion, learning from every experience. My inspiration comes from films that stay with me, nature that helps me slow down, observing how people connect, and quiet moments of reflection, often when I’m supposed to be resting, and ideas suddenly begin to take shape.
Seeing patterns where others see noise, feeling what others can’t explain, and translating it into clarity. This is not a skillset, but the way I naturally operate.
Soft skills + mindset + way of working.
I start by truly listening, understanding people, their context, their needs, and what truly matters. I bring empathy and emotional intelligence to create real understanding.
I use strategic thinking, clarity, and decision-making to align purpose and guide teams. I take ownership and move ideas forward with intention.
I use creativity and design as tools to communicate ideas, emotions, and meaning. I connect strategy and execution to help ideas move forward with clarity and consistency.
What stays is curiosity, the ability to learn and adapt, that’s the real toolkit.
Figma
FigmaUI design & prototyping
Adobe
Adobe Creative SuiteVisual design & production
Illustrator
IllustratorVector & brand assets
Photoshop
PhotoshopImage editing & retouching
Affinity
AffinityDesign & publishing
Canva
CanvaRapid content creation
Miro
MiroWorkshops & visual thinking
VS
VS CodeFront-end development
Claude
ClaudeStrategic thinking & AI workflows
ChatGPT
ChatGPTResearch & content ideation
Gemini
GeminiAI-assisted research
Copilot
CopilotCode assistance & productivity
Lovable
LovableAI-powered design to code
Google
Google WorkspaceCollaboration & productivity
Slack
SlackTeam communication
Excel
ExcelData analysis & reporting
Outlook
OutlookBusiness communication
Creative
Creative CloudAdobe ecosystem
Beyond skills, I bring reliability, strong character, and a presence people can trust. Also, the kind of consistency teams can rely on.
“She consistently contributed well-structured, insightful marketing ideas and successfully translated them into effective actions.”
“She is a strategic professional, clear in her decisions, and highly focused on building relevant user experiences.”
“Carolina approaches every project with full commitment, gives 100%, and is a smart, talented, and collaborative designer.”
Intuition, Empathy &
Structure
I can feel deeply and still analyze with clarity and strength. That combination helps me understand people, decode systems, and trust intuitive insight.